Increase Your ROI with Targeted Advertising
Search Engine Marketing (SEM), also referred to as Pay-Per-Click (PPC) or Paid Search, is an advertising strategy that targets your core customer demographics. When someone searches for a product or service, you want them to click on your link in the search results. Without audience targeting, you are wasting your advertising budget on visitors who are not likely to convert to a sale.
Developing Your Advertising Strategy
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