What is SEO and why do I need it?
SEO stands for Search Engine Optimization and is related to how well your site performs with organic search results. “Organic” refers to visitors who came to your site by searching and clicking on a link in the list of results. When search engines index your website, their automated software analyzes the code behind the scenes and makes its best guess as to what the page content is about. The goal of SEO is to make your site appear more relevant to the search phrases people are searching for in order to appear higher up on the search page results, hopefully on the first page.
By adjusting the text content of the website and setting certain standard HTML tags, we can target the search phrases people use to find businesses like yours.